Certainly, like any strong Franchise system, we have a core proven model and clear brand values. But Right at Home’s system intentionally offers the flexibility for owners to adapt the model to the demographics and referral opportunities within their territory area. Our owners work with the national office team, to develop our brand and systems.
Another point to consider is that care is very much a people-focused business, and the people skills of the person at the helm of that business are intrinsic to business development.
We’re fortunate in that the demand for good quality care is huge; and set to keep growing in line with the increase in our ageing population. However, we pride ourselves on being very transparent about the challenges of running a Home care business, not least the shortage of good reliable care workers relative to demand, so our franchisees’ biggest challenge is attracting caring and reliable people into their business. They then need to support and retain their team, so that they can offer their clients the benefits of consistent relationships with their CareGivers.
Our New Owner Training includes a strong focus on leadership, stress and resilience, team management, networking and communication, because we know that your ability to build trusted relationships with Clients and staff will have an impact upon your success.
When we look at the common attributes that our high performers all share, the first ones are simple likeability, dogged determination to be the best, and an element of entrepreneurial spirit – the ability to spot an opportunity and act upon it!
Our top performers network regularly and engage with their community in as many ways as possible. They are diligent in recruiting quality staff and they recognise the importance of investing in their care teams.
Perhaps most importantly, they have an enormous will to succeed and an unerring belief that following our system will deliver the results they want.
These are all messages that are clearly outlined to prospective franchisees during our evaluation process; both by the team at RaH UK and by our franchisees (we ensure each candidate speaks to at least three or four business owners as part of their due diligence.)
We also stress that ours is not a ‘get rich quick’ model, but one which will reap rewards in the long-term.
I think that to give yourself the best chance of success, it is important to be 100% honest with yourself when evaluating how well you could apply yourself to the business model.
Do you have a genuine passion for delivering high quality care? Are you prepared to push yourself out of your comfort zone; and to work hard in the areas that you have less experience of, or know you don’t excel in? Will you enjoy applying yourself to each aspect of the business model?
If you can honestly answer yes to each of these questions, then our industry-leading training and the start-up support will give you the best possible practical and mental preparation for business ownership.
And our ongoing support will enable you to tap into this wonderfully rewarding business opportunity; giving you the opportunity to build a profitable business that also delivers huge personal satisfaction.
No franchise can guarantee success. But by giving you the tools, systems and support to implement our proven model, we’re putting the means to succeed firmly within your grasp. The outcome; well, that’s in your hands.
To find out more about whether the Right at Home franchise model is for you, listen to our brand new podcast Focused on Franchising available on iTunes, Google Podcasts, Spotify or Soundcloud.
