Chief Exec Lucy Campbell retains 'Woman Franchisor of the Year' award
Success for the third year in a row at the NatWest EWiF Awards

Published: 02/07/2022
Right at Home CEO Lucy Campbell was this week named 'Woman Franchisor of the Year' for an impressive third year on the run.
The National NatWest EWiF (Encouraging Women into Franchising) Awards recognise the achievements of women who run, own and work within franchise networks and affiliated businesses across the UK.
It's an honour Lucy has taken home twice previously during her time as Right at Home's Chief Operational Officer and, having gone from strength to strength since taking over as CEO from founder Ken Deary in January, we're thrilled that she has clinched the hat-trick.
Lucy was up against tough competition, with inspiring franchise leaders from Baby Ballet, Lingotot and Pink Spaghetti all vying for the top spot this year.
More than 140 franchising professionals attended the awards to applaud the successes of business women from a variety of sectors. EWiF was founded to promote opportunities for women in the franchise industry, where leadership roles were for many years dominated by men.
During the awards, Lucy was praised for her exceptional standards, positive attitude, and drive to lead Right at Home to their most successful year ever in 2021. Her leadership was pivotal in securing Right at Home two of the most prestigious accolades in franchising: the WorkBuzz Best Management Franchise Award and the coveted Franchisor of the Year Gold Award.
Helen Mansfield, Managing Director of EWiF, said, “The rising numbers of women finding purpose through running their own businesses, fully supported by their franchise, is a real joy to see! We’ve been encouraging women to see franchising as a viable route for business success since 2008. This year, we’re thrilled to have awarded Lucy Campbell of Right at Home for her contribution to franchising: Her entry really showed how much she contributes to our industry. She’s a very worthy winner!”
Speaking about her award win, Lucy said: “I am exceptionally humbled and honoured to have won the EWiF Woman Franchisor of the Year Award. I would like to say a huge thank you to the Right at Home National Office team, our Franchisees and their wider teams and our CareGivers across the country for all your support. This win wouldn’t be possible without you and is a testament to everyone’s hard work and commitment over the last 12 months.”
Ken Deary, Right at Home Owner and Chairman, added: “This award win demonstrates the phenomenal journey Lucy has been on with Right at Home and highlights her step up to CEO from COO last year. Lucy works tirelessly to drive exceptional standards and positive change, not just for Right at Home, but for franchising and the wider social care sector. I’m looking forward to seeing what she achieves next.”
EWiF is a not-for-profit organisation providing advice and guidance to anyone looking to break into the franchise industry. Their remit is threefold: to encourage women to consider buying a franchise, to encourage businesswomen to franchise their existing operations and to help franchisors attract more women to their network.