Digital agency and Homecare provider recognised with two awards for excellent marketing campaigns at Northern Digital Awards

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Published: 21/03/2022

Right at Home UK and CTI Digital were awarded two accolades at the Northern Digital Awards for campaigns created collaboratively during their partnership. The awards ceremony was held on 17 March 2022 at the Royal Armouries Conference and Events centre in Leeds.

Right at Home partnered with CTI Digital in August 2019 to use their wealth of digital expertise to enhance the customer journey, website traffic and SEO performance for both the National Office as well as their 70+ locally owned offices.

The first award presented to the partnered duo was the ‘Best Digital Marketing Campaign’ award, in the ‘Health & Beauty’ category. The campaign, which beat several rivals, was named ‘Digital Marketing designed to deliver homecare to those who need it’. 

The united businesses also took home the award for ‘Best SEO Campaign’ thanks to their work which saw Right at Home UK move an impressive amount in online search results in under seven months. The campaign took the award-winning homecare provider from page seven of results, to page one, boosting traffic and achieving a fifty percent increase in conversions on the site.

Heather Wehrle, National People and Brand Development Manager said: “We are thrilled to have won these awards with CTI as a result of our collaborative working. We have worked tirelessly over the last 18 months to really supercharge our digital marketing and brand visibility across the UK, and these awards are testament to our efforts really paying off!”

James Wilkinson, Director of Marketing at CTI Digital said: “It was great to have been nominated for our work with Right at Home across three categories, and to have taken home two awards! We have achieved these award-winning results by working as an extension of the digital team at the National Office and by embracing an agile approach to all campaigns. 

“We struck a balance between increasing visibility for the national site and supporting local sites by delivering SEO training to all franchisees at the national conference. Encouraging the network to optimise their own websites, we have helped the full Right at Home family to feel the impact of our winning achievements!”

On the night, CTI also scooped a third award, for ‘Best Digital Marketing Campaign – B2C’ for their work on ‘Helping Businesses to look after their staff’ for their Client Drinkaware.

Right at Home UK are also currently finalists in the Health Investor awards, in the Best Domiciliary Care Provider category, and will hear the results at the awards ceremony on 7 June 2022.

Left: Right at Home Senior Digital Marketing Officer, Amy Moulsdale

Right: Right at Home National People and Brand Development Manager, Heather Wehrle